Mobile app business models are often built around advertising and cross-promotions. Yet with so many moving parts—frontend/backend, advertising platforms, partners, and more—there are many opportunities for something to break. Like a butterfly wing creating a distant storm, if one element is working less than optimally, it can cause problems elsewhere. In this session at Strata Data San Jose, Ira Cohen, Anodot’s Chief Data Scientist and co-founder, presents how to use anomaly detection to monitor all areas of your mobile app to fully optimize it.