NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. The company’s InImage advertising solution is changing the game in the industry as it delivers exceptional performance across desktop, mobile, and video inventory.
As a leading adtech company, Netseer sees a large portion of internet traffic and uses its algorithms to analyze the content, bringing these together to provide publishers with targeted ads, and bidding on advertising exchanges. Before finding Anodot, they tried several tools such as Graphite and alerting systems to track the company’s business and operational KPIs, yet they still were not alerted accurately or in a timely manner on key business problems they were facing.
And then they found Anodot.
With Anodot, NetSeer easily pulled in their Graphite data and immediately benefited when we highlighted issues by detecting anomalies in the streaming data. Previously, NetSeer only received singular elements of detection and reporting and the team spent time patching everything together to get the information they needed.
Soon, more and more departments will be able to benefit from Anodot insights.
“We’re adopting Anodot throughout practically the whole company. We started with monitoring our infrastructure, and then quickly saw the benefit to tracking key product and campaign KPIs. I can’t imagine a day going by without our teams checking how we are doing on Anodot,” said Amir Bakhshaie, Head of Product at NetSeer.
Click here to read the summary (with a link to download the full case study) and find out how with Anodot, one solution works together, integrated with Graphite to provide this ad tech company complete business incident detection and notification.