Rich Galan of Rubicon Project presents the need for real-time anomaly detection at Innovation Enterprise CTO Conference.
Rich Galan of Rubicon Project: The Need for Real-Time Anomaly Detection
Monitoring AdTech KPIs Can Prevent Lost Business and Revenue
The high volume and high rate of transactions in the adtech market pushes vast amounts of data through the entire ecosystem, 24×7. Regardless of its place in the market – advertiser, ad exchange, ad network, or publisher – each has thousands or even hundreds of thousands of metrics that measure every aspect of the company’s […]
Reducing False Positives in Capped Campaigns
Ad Campaigns: How to Reduce False Positive Alerts for Ad Budget Caps The massive scale and speed of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day. The insights that come from this massive onslaught of data can create a competitive advantage for […]
Anodot and Rivery Demo New Marketing Analytics Kit
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns […]