Rich Galan of Rubicon Project presents the need for real-time anomaly detection at Innovation Enterprise CTO Conference.
Rich Galan of Rubicon Project: The Need for Real-Time Anomaly Detection
Reducing False Positives in Capped Campaigns
Ad Campaigns: How to Reduce False Positive Alerts for Ad Budget Caps The massive scale and speed of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day. The insights that come from this massive onslaught of data can create a competitive advantage for […]
Anodot and Rivery Demo New Marketing Analytics Kit
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns […]
Business Analytics: The Future Is AI and It Is Here
What is Business Analytics? Business analytics (BA) is the process of evaluating data in order to gauge business performance and to extract insights that may facilitate strategic planning. It aims to identify the factors that directly impact business performance, such as ie. revenue, user engagement, and technical availability. BA takes data from all business levels, […]