Corey Gilmore, Director of Data and Analytics at Penske Media Corporation (PMC), a large publishing company, presents how they identify anomalies in their Google Analytics using Anodot.
Note: This talk was given in 2017 and the features that were identified as areas for improvement have since been development and are available to Anodot users.
In the complex and dynamic realm of data analytics, real-time anomalies serve as insights to issues a business faces. A pervasive and enduring conundrum persists: accurately discerning between anomalies of significant importance and those of lesser consequence. This distinction is a nontrivial task as not all anomalies bear the same weight. Certain deviations signal crucial […]
The high volume and high rate of transactions in the adtech market pushes vast amounts of data through the entire ecosystem, 24×7. Regardless of its place in the market – advertiser, ad exchange, ad network, or publisher – each has thousands or even hundreds of thousands of metrics that measure every aspect of the company’s […]
Ad Campaigns: How to Reduce False Positive Alerts for Ad Budget Caps The massive scale and speed of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day. The insights that come from this massive onslaught of data can create a competitive advantage for […]