Corey Gilmore, Director of Data and Analytics at Penske Media Corporation (PMC), a large publishing company, presents how they identify anomalies in their Google Analytics using Anodot.
Note: This talk was given in 2017 and the features that were identified as areas for improvement have since been development and are available to Anodot users.
Ad Campaigns: How to Reduce False Positive Alerts for Ad Budget Caps The massive scale and speed of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day. The insights that come from this massive onslaught of data can create a competitive advantage for […]
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns […]
What is Business Analytics? Business analytics (BA) is the process of evaluating data in order to gauge business performance and to extract insights that may facilitate strategic planning. It aims to identify the factors that directly impact business performance, such as ie. revenue, user engagement, and technical availability. BA takes data from all business levels, […]
