Corey Gilmore, Director of Data and Analytics at Penske Media Corporation (PMC), a large publishing company, presents how they identify anomalies in their Google Analytics using Anodot.
Note: This talk was given in 2017 and the features that were identified as areas for improvement have since been development and are available to Anodot users.
Anodot is the leader in Autonomous Business Monitoring. Data-driven companies use Anodot's machine learning platform to detect business incidents in real time, helping slash time to detection by as much as 80 percent and reduce alert noise by as much as 95 percent. Thus far, Anodot has helped customers reclaim millions in time and revenue.
The high volume and high rate of transactions in the adtech market pushes vast amounts of data through the entire ecosystem, 24×7. Regardless of its place in the market – advertiser, ad exchange, ad network, or publisher – each has thousands or even hundreds of thousands of metrics that measure every aspect of the company’s […]
Ad Campaigns: How to Reduce False Positive Alerts for Ad Budget Caps The massive scale and speed of online advertising means that adtech companies need to collect, analyze, and act upon immense datasets instantaneously, 24 hours a day. The insights that come from this massive onslaught of data can create a competitive advantage for […]
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns […]
