Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks.
We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.
Anodot’s Head of Product, Yariv Zur, joined Rivery’s Solutions Architect, Alex Rolnik, to demo the kit in real time. Anodot is an AI-based business monitoring platform helps customers monitor, analyze, and correlate 100 percent of company data in real time. Rivery is a DataOps platform that extracts value from data sources, deploys data operations faster, runs transformation logic to structure data, and ingests data for usage in third party business applications, such as Anodot.
In the webinar, Alex explained the challenges of implementing data models and workflows, including:
Rivery makes these challenges more manageable with pre-engineered data workflows that enable instant insights, called kits. The benefits of kits include:
- Instant insights
- Structured to conform to industry best practices
- Maintenance free
- Can be used by anyone
The new Anodot Marketing Analytics Monitoring Kit instantly deploys all of the data infrastructure you need — from data pipelines, to SQL transformations, to orchestration — to transform raw marketing data (Google Ads, Facebook Ads, etc.) into structured data (in this case, JSON) for Anodot.
Joint customers can autonomously monitor their advertising performance while spending more time on mission-critical projects. Anodot monitors all your advertising channels for campaign anomalies, including:
And much more. But of all the conveniences, the most important facet of the Kit is that it allows our mutual customers to take action fast.