Anodot, the AI-powered analytics company, has emerged as a leading anomaly detection platform to optimize player experience and revenues for the gaming industry. It will showcase its solution at this year’s Game Developers Conference, March 19-23 in San Francisco. At the conference, King , a leading interactive entertainment company for the mobile world, will present how Anodot’s AI-driven data analytics has impacted its player engagement and revenues. Anodot’s solutions have been deployed at King and other gaming powerhouses.
These gaming leaders have built their business models around building strong player engagement. App crashes, glitches or performance issues interrupt gameplay, degrade player engagement and cause attrition – damaging hard-won brand equity and lowering revenue. For large scale games companies, traditional analytics can take days just to become aware of issues that hurt reputation and profits – and even longer to pinpoint the source of problems and rectify them.
King leverages Anodot to gain real-time visibility and insights into its daily multi-terabyte data stream, which is generated by billions of events for each of the company’s wildly-popular apps. With Anodot, King is able to predict and preempt incidents that may negatively impact business, as well as quickly detect and diagnose ongoing gaming operations incidents – resolving them before they result in reputational or revenue damage.
“Even with our massive dataflow, Anodot has proven that it can seamlessly correlate data across millions of real-time streaming metrics – alerting us immediately so we can react instantly,” said Nanako Yamagishi, Director of Incident and Service Operations at King. “We look forward to sharing with GDC participants how large-scale gaming apps can use AI-driven technology like Anodot to maintain real-time responsiveness at global scale.”
Anodot ensures that gamers remain engaged, ongoing game balancing is optimized, and that the games perform as intended – from both a business and technical point of view. Anodot enables online and mobile gaming companies like King to detect and diagnose game-specific issues early, resolve them quickly and take preemptive action to avoid reputational or revenue damage. Anodot catches the glitches and latencies that result from app updates, in-app ads, software releases and the myriad of anomalies that inevitably occur in dynamic, mass-scale, data-intensive gaming environments.
“Gamers are savvy, fickle and demanding. Big name game companies realize that if the game experience is compromised in any way, revenues are lost and gamers will move on,” said David Drai, CEO and Co-founder of Anodot. “Anodot offers our gaming clients peace of mind. We look forward to sharing our joint experiences with King at GDC,” he concluded.
King will be presenting on Thursday, March 22, at 11:30 in the Moscone Center, West 2nd Floor, Room 2000. Anodot will be showcasing its unique gaming solutions at GDC March 21-23 in Moscone South Hall Booth 2022. To schedule time to discuss how Anodot can help you at GDC, please contact [email protected]. To learn more about Anodot, see our gaming case studies and videos.
King is a leading interactive entertainment company for the mobile world. It had 290 million monthly active users as of fourth quarter 2017 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Los Angeles, New York, Chicago, Malta, Tokyo, and Bucharest. Learn more at https://discover.king.com.
Anodot illuminates business blind spots with AI analytics, so companies will never miss another revenue leak or brand-damaging incident. Its automated machine learning algorithms continuously analyze all business data, detect the business incidents that matter, and identify why they are happening by correlating them across multiple data sources. Anodot customers in fintech, ad-tech, web and mobile apps, and other data-heavy industries use Anodot to drive real business benefits like significant cost savings, increased revenue and upturn in customer satisfaction. Founded in 2014, Anodot is headquartered in Ra’anana, Israel, and has offices in Silicon Valley. Learn more at www.anodot.com.
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